The Challenge
The databases belong to the stores, and they must retain control over them and manage the communication they have with their customers. GDPR compliance is also a crucial consideration. The solution should embody Biocoop's identity as a socially responsible retailer. Be creative, as there are numerous ideas for customer loyalty that go beyond traditional vouchers and discounts.
In the case of a transactional rewards system, there's an issue of fairness. If a customer shops in multiple stores and is rewarded in one of those stores because they decide to use their vouchers there, it can lead to an imbalance. The store providing the reward will have to compensate for the rewards given by other stores, which can be unfair.
The solution should address these concerns while promoting customer loyalty in innovative ways that align with Biocoop's values and principles. It should be a win-win situation for both the stores and the customers, ensuring a fair and equitable rewards system while fostering customer engagement and satisfaction.
Process
An analysis of existing offers (market study/benchmark)
An analysis of user expectations and targeting
Defining a value proposition
An MVP or prototype illustrating this value proposition
A creative recommendation supported by arguments and implemented in the MVP and an example of how it can be integrated into the communication plan
Technical architecture of the proposed solution and a detailed technical recommendation for your solution
KPIs and criteria for validating the effectiveness of the MVP among the identified targets
Data strategy to address the specific challenges in the brief
A communication concept, accompanied by a communication plan
A product activation plan
Solution
We embraced the concept of integrated giving with immediate rewards (no point accumulation). Biocoop takes care of donating the money to a charitable organization, while individual stores retain control by curating their product selections.
With every checkout at Biocoop, we guarantee instant discounts and contribute 3% of your purchase to the Association of the month. Simply scan the QR code at the checkout to vote for the next featured Association or download your receipt without ever sharing personal data. Biocoop members, maintain their decision-making power while supporting the collective through a management tool that allows for promotional selections, association choices, and data communication to the headquarters.
Now, consumers can access a single link to view the value of their donation, learn about the sponsored association, vote for next month's featured charity, and download their receipt. The result : no personal data shared, but a renewed desire to get involved with a cause during their next store visit !
Key takeaways
One key takeaway from this achievement is that our team's ability to deliver a comprehensive service design, coupled with innovative problem-solving and a thoughtfully embraced bias, earned us the first place and a high praise from the jury. Our highly data-centric and disruptive approach made the difference.
As the Project Manager, I played a crucial role in guiding our team towards an efficient and streamlined approach throughout the project's lifecycle. My responsibilities included not only organizing and managing team members but also establishing clear communication channels to facilitate collaboration.
Throughout the project, I prioritized effective communication to keep all team members informed, motivated, and aligned with our goals. I also facilitated regular progress meetings, ensuring that everyone had an opportunity to voice their concerns, provide input, and offer creative solutions when needed.
In addition to managing the team, I actively monitored project progress, identified potential risks, and implemented mitigation strategies as necessary to ensure that the project stayed on course and met its objectives. My role also involved adapting to changes, making data-driven decisions, and overseeing quality control to maintain the project's overall integrity.